For restaurants in Mumbai (Marathi, Hindi, English speakers)

Restaurants & Cafes in Mumbai: Run on WhatsApp, voice & CRM

Customers order, pay, and confirm pickup or delivery — all in WhatsApp. No app to download, no commission to lose to a marketplace. Built for Mumbai's Bandra, Andheri, Lower Parel, Powai businesses — works in Marathi, Hindi, English.

Mumbai at a glance

Metro population
210 lakh
SMBs estimate
9.5 lakh
GST state code
27
City tier
Tier 1

Key business hubs: Bandra, Andheri, Lower Parel, Powai, Thane, Navi Mumbai. Languages: Marathi, Hindi, English, Gujarati.

The Mumbai angle for restaurants

Off-hours bookings in Mumbai disappear within minutes — competition density is the highest in India. Sub-5-minute response time is table stakes.

Zomato/Swiggy take 25-30% commission

On a ₹500 order, you keep ₹350-375. Direct WhatsApp orders keep 100% (less ~2% Razorpay fees). For a 2,000-order/month restaurant, that's ₹2-3 lakh of recovered margin.

Reservations live in a paper diary

Reservations get double-booked, lost, forgotten. The host fields phone calls, then writes in a notebook. Walk-ins fight with reservations at 8pm Saturday.

Repeat customers are anonymous

Loyal customers come back monthly but you don't know what they like, when they last visited, or how to bring them back when they lapse. No customer database.

Language + voice in Mumbai

Marathi-Hindi-English code-switching is the norm; SMS/WhatsApp tends toward English with regional words.

Doggu's voice agent auto-detects Marathi, Hindi, English and switches mid-conversation if the caller does. WhatsApp templates can be approved in any of the languages your customers actually use.

How Doggu fits Mumbai restaurants

WhatsApp menu + ordering

Send menu, take order, get paid — all in WhatsApp

Menu loads as a clickable carousel. Customer picks, customizes, pays via UPI link. Order lands in your kitchen printer or POS. No app, no commission.

Table reservation

Goodbye, paper diary

Customer reserves on WhatsApp, sees live table availability, gets confirmation + 24h reminder. Hosts see today's bookings on a single screen.

Customer CRM

Every regular, on file

Auto-builds a profile per phone number: visit count, favourite items, last visit date, average bill. Lapsed customers (60+ days) get a personalized win-back.

Delivery routing

Self-delivery without the chaos

Delivery boys get a WhatsApp ping with order details + customer location. Customer gets a tracking link with ETA. No 3rd-party logistics fee on local deliveries.

Sample WhatsApp template

Order confirmation (utility)

Hi {{name}}! Your order is confirmed:

🍽 {{items}}
💰 *₹{{total}}* (paid via UPI ✓)
🛵 Delivery to {{address}}
⏱ ETA: {{eta}}

We'll send a tracking link when it leaves the kitchen. Reply HELP if anything's off.

Localize for Mumbai: open with Marathi greeting if your audience leans local. Tone in Mumbai skews concise + English-mixed.

Payments in Mumbai

UPI ~75%, cards ~15%, wallets ~5%, COD ~5%. Razorpay + PhonePe most popular.

WhatsApp Business API adoption above national average; most established SMBs already have a verified number.

Local festivals + regulatory

Major festivals: Ganesh Chaturthi, Diwali, Eid.

Maharashtra GST (state code 27). Shops and Establishments Act registration mandatory. RERA registration required for real estate.

Pricing for Mumbai restaurants

Single-location restaurants: Pro (₹2,499/month) — WhatsApp ordering + reservations + CRM + payments. Multi-outlet chains: Growth (₹4,999/month) for per-outlet menus, reporting, and brand-isolation.

Start your 14-day trial

FAQ — restaurants in Mumbai

Does Doggu work for businesses based in Mumbai?

Yes — Doggu is hosted in India (ap-south-1, Mumbai), GST-compliant for any state including Maharashtra (state code 27), and the voice agent supports Marathi, Hindi, English, Gujarati out of the box.

What about local language support for Mumbai?

Marathi-Hindi-English code-switching is the norm; SMS/WhatsApp tends toward English with regional words.The voice agent and chatbot both handle this automatically — you don't pick the language, the system detects it from the caller / chatter's first message.

Does this replace Zomato/Swiggy?

Not entirely — those drive discovery. Doggu drives loyalty and repeat orders direct. Most restaurants use both: marketplaces for new customers, Doggu to bring them back at 100% margin.

Will it integrate with my POS?

Yes — Petpooja, Posist, UrbanPiper, and Pixsell are supported via webhook. Orders land in your existing POS. Menu sync is bidirectional so price/availability stays consistent.

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