For salons in Mumbai (Marathi, Hindi, English speakers)
Bookings, reminders, loyalty, payments — all on the channel your clients already use. Less time on the phone, more bookings, fewer no-shows. Built for Mumbai's Bandra, Andheri, Lower Parel, Powai businesses — works in Marathi, Hindi, English.
Key business hubs: Bandra, Andheri, Lower Parel, Powai, Thane, Navi Mumbai. Languages: Marathi, Hindi, English, Gujarati.
Off-hours bookings in Mumbai disappear within minutes — competition density is the highest in India. Sub-5-minute response time is table stakes.
Salon no-shows are the highest in any industry. Bridal, mehendi, party-prep — the sting of a missed slot at peak hours is brutal.
You promised every 10th visit free. The card is somewhere. The customer thinks they're owed something. The receptionist guesses. Margin and goodwill both leak.
When someone cancels at 2pm for a 4pm slot, who tells the next person on the waitlist? Usually no one — the slot just stays empty.
Marathi-Hindi-English code-switching is the norm; SMS/WhatsApp tends toward English with regional words.
Doggu's voice agent auto-detects Marathi, Hindi, English and switches mid-conversation if the caller does. WhatsApp templates can be approved in any of the languages your customers actually use.
Clients pick their stylist + service. Live slot availability per stylist. The AI handles 'I want Anjali for highlights next Saturday afternoon' as a complete intent.
24-hour and 2-hour reminders go out automatically. If a client cancels, the next person on the waitlist gets a WhatsApp 'slot just opened' nudge — fills the gap in minutes.
Per portfolio data: salon no-show rates drop from ~22% to ~7% with reminders alone.
Auto-tracks visits, services, and spend. Lapsed clients (60+ days since visit) get a gentle WhatsApp win-back with a calibrated offer. 4-7% reactivate per send.
Send a Razorpay/UPI link with the bill. Built-in tip option (10% / 15% / 20% / custom). Auto-generates the GST invoice.
Win-back template (marketing — needs customer opt-in)
Hi {{name}}! It's been a while 👋
We're running a special offer for clients we haven't seen in 60+ days:
*{{offer}}* off your next service, code *{{code}}*.
Valid till {{expiry}}. Book here: {{link}}
Reply STOP if you'd prefer not to hear from us.Localize for Mumbai: open with Marathi greeting if your audience leans local. Tone in Mumbai skews concise + English-mixed.
UPI ~75%, cards ~15%, wallets ~5%, COD ~5%. Razorpay + PhonePe most popular.
WhatsApp Business API adoption above national average; most established SMBs already have a verified number.
Major festivals: Ganesh Chaturthi, Diwali, Eid.
Maharashtra GST (state code 27). Shops and Establishments Act registration mandatory. RERA registration required for real estate.
Single-location salons: Pro (₹2,499/month). Chains (3+ locations) or franchise: Growth (₹4,999/month) with multi-brand support and per-location reporting.
Start your 14-day trialYes — Doggu is hosted in India (ap-south-1, Mumbai), GST-compliant for any state including Maharashtra (state code 27), and the voice agent supports Marathi, Hindi, English, Gujarati out of the box.
Marathi-Hindi-English code-switching is the norm; SMS/WhatsApp tends toward English with regional words.The voice agent and chatbot both handle this automatically — you don't pick the language, the system detects it from the caller / chatter's first message.
Yes. Each staff member has their own service list, prices, working hours, and break slots. The booking flow shows the right options based on the stylist or service the client picks first.
Auto-tracks every visit and total spend per client. You define the rule (e.g. ₹500 off after ₹10,000 cumulative spend, or every 10th visit free). Doggu sends the reward as a coupon code via WhatsApp at the trigger event. No physical cards.