For restaurants in Chennai (Tamil, English, Telugu speakers)
Customers order, pay, and confirm pickup or delivery — all in WhatsApp. No app to download, no commission to lose to a marketplace. Built for Chennai's T. Nagar, Anna Nagar, Adyar, Velachery businesses — works in Tamil, English, Telugu.
Key business hubs: T. Nagar, Anna Nagar, Adyar, Velachery, OMR, Mylapore. Languages: Tamil, English, Telugu, Malayalam.
Tamil-only customers form 60-70% of service business inbound. Generic English-only chat or voice loses these leads to local competitors immediately.
On a ₹500 order, you keep ₹350-375. Direct WhatsApp orders keep 100% (less ~2% Razorpay fees). For a 2,000-order/month restaurant, that's ₹2-3 lakh of recovered margin.
Reservations get double-booked, lost, forgotten. The host fields phone calls, then writes in a notebook. Walk-ins fight with reservations at 8pm Saturday.
Loyal customers come back monthly but you don't know what they like, when they last visited, or how to bring them back when they lapse. No customer database.
Tamil-first; English used in formal contexts. Hindi penetration low — voice/chat in Tamil non-negotiable.
Doggu's voice agent auto-detects Tamil, English, Telugu and switches mid-conversation if the caller does. WhatsApp templates can be approved in any of the languages your customers actually use.
Menu loads as a clickable carousel. Customer picks, customizes, pays via UPI link. Order lands in your kitchen printer or POS. No app, no commission.
Customer reserves on WhatsApp, sees live table availability, gets confirmation + 24h reminder. Hosts see today's bookings on a single screen.
Auto-builds a profile per phone number: visit count, favourite items, last visit date, average bill. Lapsed customers (60+ days) get a personalized win-back.
Delivery boys get a WhatsApp ping with order details + customer location. Customer gets a tracking link with ETA. No 3rd-party logistics fee on local deliveries.
Order confirmation (utility)
Hi {{name}}! Your order is confirmed:
🍽 {{items}}
💰 *₹{{total}}* (paid via UPI ✓)
🛵 Delivery to {{address}}
⏱ ETA: {{eta}}
We'll send a tracking link when it leaves the kitchen. Reply HELP if anything's off.Localize for Chennai: open with Tamil greeting if your audience leans local. Tone in Chennai skews concise + English-mixed.
UPI ~76%, cards ~14%, COD ~8%. RTGS preference for B2B SMBs more than other metros.
WhatsApp dominant but Tamil typing prevalent; voice notes used heavily in customer service.
Major festivals: Pongal, Diwali, Tamil New Year.
Tamil Nadu GST (state code 33). Tamil Nadu Catering Establishments Act for restaurants. Strict signage rules — local language mandatory on signboards.
Single-location restaurants: Pro (₹2,499/month) — WhatsApp ordering + reservations + CRM + payments. Multi-outlet chains: Growth (₹4,999/month) for per-outlet menus, reporting, and brand-isolation.
Start your 14-day trialYes — Doggu is hosted in India (ap-south-1, Mumbai), GST-compliant for any state including Tamil Nadu (state code 33), and the voice agent supports Tamil, English, Telugu, Malayalam out of the box.
Tamil-first; English used in formal contexts. Hindi penetration low — voice/chat in Tamil non-negotiable.The voice agent and chatbot both handle this automatically — you don't pick the language, the system detects it from the caller / chatter's first message.
Not entirely — those drive discovery. Doggu drives loyalty and repeat orders direct. Most restaurants use both: marketplaces for new customers, Doggu to bring them back at 100% margin.
Yes — Petpooja, Posist, UrbanPiper, and Pixsell are supported via webhook. Orders land in your existing POS. Menu sync is bidirectional so price/availability stays consistent.