For gyms in Chennai (Tamil, English, Telugu speakers)
Fitness retention runs on consistency. Doggu automates the WhatsApp side: drip campaigns for lapsed members, batch reminders, fee-collection links, and class booking — all in one place. Built for Chennai's T. Nagar, Anna Nagar, Adyar, Velachery businesses — works in Tamil, English, Telugu.
Key business hubs: T. Nagar, Anna Nagar, Adyar, Velachery, OMR, Mylapore. Languages: Tamil, English, Telugu, Malayalam.
Tamil-only customers form 60-70% of service business inbound. Generic English-only chat or voice loses these leads to local competitors immediately.
The Indian gym retention curve is brutal. Without consistent re-engagement, half your acquisition spend is wasted on members who never come back.
Yoga at 7am: empty. Spinning at 6pm: 30 people for 15 bikes. Without booking, the load isn't visible until the morning of.
Owner messages each lapsed member individually. Some pay; most ignore. Cash flow timing slips by 2-3 weeks.
Tamil-first; English used in formal contexts. Hindi penetration low — voice/chat in Tamil non-negotiable.
Doggu's voice agent auto-detects Tamil, English, Telugu and switches mid-conversation if the caller does. WhatsApp templates can be approved in any of the languages your customers actually use.
7 message sequence over 21 days for members not visiting in 14+ days. Day 1: 'we miss you' + free guest pass. Day 7: a friend's testimonial. Day 14: low-pressure 'pause your membership' option to surface intent. ~22% reactivation rate in our portfolio.
Members see today's classes with available spots. Book in 2 taps. Auto-cancel-by-default if not confirmed 1h before. Waitlist auto-fills from the next person.
5 days before expiry: friendly reminder + Razorpay link. On expiry: final reminder. After expiry: no class access until paid. Collection rate jumps from ~70% to >95%.
Each trainer with their own slot calendar, hourly rate, specialization. Members book PT directly on WhatsApp; payment confirms the slot.
Renewal reminder (utility)
Hi {{name}}! Your {{plan_name}} membership expires on *{{expiry_date}}*.
Renew now in 30 seconds: {{payment_link}}
*Renew before {{cutoff}} and get {{benefit}}.*
Reply CALL if you want to talk through plan options.Localize for Chennai: open with Tamil greeting if your audience leans local. Tone in Chennai skews concise + English-mixed.
UPI ~76%, cards ~14%, COD ~8%. RTGS preference for B2B SMBs more than other metros.
WhatsApp dominant but Tamil typing prevalent; voice notes used heavily in customer service.
Major festivals: Pongal, Diwali, Tamil New Year.
Tamil Nadu GST (state code 33). Tamil Nadu Catering Establishments Act for restaurants. Strict signage rules — local language mandatory on signboards.
Single studios: Pro (₹2,499/month). Multi-studio chains or franchise: Growth (₹4,999/month) with per-studio reporting + master member database.
Start your 14-day trialYes — Doggu is hosted in India (ap-south-1, Mumbai), GST-compliant for any state including Tamil Nadu (state code 33), and the voice agent supports Tamil, English, Telugu, Malayalam out of the box.
Tamil-first; English used in formal contexts. Hindi penetration low — voice/chat in Tamil non-negotiable.The voice agent and chatbot both handle this automatically — you don't pick the language, the system detects it from the caller / chatter's first message.
Yes. Each batch is a recurring slot with capacity. 1-1 PT is a separate calendar per trainer. Walk-in members get a guest-pass code that's tracked and converts the rest of the funnel.
Webhook supported — we push paid-status to your access system so unpaid members can't enter. Pre-tested with Hikvision, eSSL, and Realtime AccessLog.