For clinics in Shillong (Khasi, English, Hindi speakers)

Clinics & Dental Practices in Shillong: Run on WhatsApp, voice & CRM

Patients book on WhatsApp. Reminders go out automatically. Missed calls are answered by an AI voice agent. Your front desk gets their afternoon back. Built for Shillong's Police Bazaar, Laitumkhrah, Bara Bazaar, Don Bosco businesses — works in Khasi, English, Hindi.

Shillong at a glance

Metro population
4 lakh
SMBs estimate
0.1 lakh
GST state code
17
City tier
Tier 3

Key business hubs: Police Bazaar, Laitumkhrah, Bara Bazaar, Don Bosco. Languages: Khasi, English, Hindi, Assamese.

The Shillong angle for clinics

Shillong tourism economy has high-mobility Northeast traveler base; English-Khasi-Assamese mix is common, generic single-language WhatsApp fails.

30% no-show rate on appointments

~₹40,000/month at a 4-doctor clinic

Patients book, then forget. Without a 24-hour-before reminder, no-show rates in Indian clinics typically run 20-30% — every empty slot is lost revenue and a delayed patient who could have used it.

Front desk drowns in WhatsApp + calls

One person fielding bookings on WhatsApp, taking phone calls, doing patient intake, and managing the queue. The phone rings while they're typing a reply; both get half-attention.

Off-hours bookings vanish

65% of clinic enquiries come outside 10am-6pm. Without a 24/7 reply, these patients move on to the next clinic in the same area within an hour.

Language + voice in Shillong

Khasi-English primary; Hindi limited; Assamese in some communities.

Doggu's voice agent auto-detects Khasi, English, Hindi and switches mid-conversation if the caller does. WhatsApp templates can be approved in any of the languages your customers actually use.

How Doggu fits Shillong clinics

WhatsApp booking + reminders

Book and remind, end-to-end

Patients message your number, see live slot availability, book in 30 seconds. 24-hour-before reminder sends automatically with a one-tap reschedule/cancel. No-shows drop from ~22% to ~7%.

Salon and clinic clients see ~80% of inbound calls fully resolved by the AI agent + WhatsApp combo, with the front desk handling only the complex 20%.

AI voice agent (24/7)

Pick up every call

When the front desk is busy or off-shift, the voice agent answers in 1-2 rings. Speaks Hindi, English, regional languages. Books, reschedules, takes messages — all routed to the doctor's WhatsApp.

Off-hours bookings captured: 30-50% of total bookings, depending on practice.

Patient CRM

Every patient, every visit, one record

Auto-captures every WhatsApp conversation, call, booking, payment against the patient. Search by name or phone. Tags for diabetic / pre/post-surgery / pediatric — push relevant follow-ups to the right list.

Payment collection

Razorpay/UPI links without the GST headache

Send a payment link via WhatsApp the moment a booking is confirmed. Auto-collected, GST-invoice generated, marked paid in the patient record.

Sample WhatsApp template

Appointment reminder template (utility, ~₹0.30/conversation)

Hi {{name}}, this is a reminder for your appointment with Dr. {{doctor}} at {{clinic_name}}.

📅 *{{date}}* at *{{time}}*
📍 {{address}}

Reply RESCHEDULE to move it. Reply CANCEL to free the slot for someone else.

Localize for Shillong: open with Khasi greeting if your audience leans local. Tone in Shillong skews warmer, formal, with local-language touches.

Payments in Shillong

UPI ~62%, cards ~12% (tourism), COD ~22%.

Growing; tourism + scenic-state hospitality.

Local festivals + regulatory

Major festivals: Christmas, Easter, Wangala.

Meghalaya GST (state code 17). Inner-line permit areas + heritage Khasi-tribal regulations.

Pricing for Shillong clinics

Most clinics fit the Pro plan (₹2,499/month) — covers WhatsApp Business API, voice agent, CRM, booking, and payments. Multi-doctor practices on Growth (₹4,999/month) for branded multi-tenant booking pages.

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FAQ — clinics in Shillong

Does Doggu work for businesses based in Shillong?

Yes — Doggu is hosted in India (ap-south-1, Mumbai), GST-compliant for any state including Meghalaya (state code 17), and the voice agent supports Khasi, English, Hindi, Assamese out of the box.

What about local language support for Shillong?

Khasi-English primary; Hindi limited; Assamese in some communities.The voice agent and chatbot both handle this automatically — you don't pick the language, the system detects it from the caller / chatter's first message.

Will Doggu integrate with my clinic management software?

Doggu is the patient-facing layer (WhatsApp, voice, booking, payments, CRM). For internal HMS/EHR (e.g. Practo Ray, MocDoc, Halemind) we expose a webhook that syncs new bookings into your existing system. Most clinics either run Doggu alongside their HMS or use Doggu as their primary system.

Do you handle multi-doctor / multi-branch?

Yes. Each doctor or branch has their own slot calendar, availability, and consultation fee. Patients pick the doctor at booking; the AI agent disambiguates if they don't say. Each brand on the Growth plan gets its own booking page.

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