The 150-char Instagram bio formula
Three jobs, three lines: what you do, who it's for, and one trust signal (years in business, customers served, location, awards). Add a CTA emoji + the link-in-bio. Anything else is filler.
What kills a bio
Adjective stacks ("passionate, dedicated, innovative"), startup buzzwords ("disrupting", "revolutionizing"), and emojis as decoration rather than punctuation. Indian audiences are skeptical of corporate phrasing — concrete beats abstract every time.
Highlights extend the bio
The 150 chars are the headline. Highlights (the round icons under the bio) are the full pitch: services, pricing, reviews, before/after, FAQs, contact. Most Indian SMBs under-use highlights — five evergreen sets is the minimum.
Bilingual bios for India
Mixing English with Hindi or a regional language (in transliterated Devanagari/Tamil/etc.) performs better for local audiences. "Bangalore's favourite biryani spot 🍛" → "Bengaluru ka asli biryani spot". Test which version drives more profile visits.
Related tools
- Instagram Caption Generator
- Instagram Hashtag Generator
- Profile optimization checklist for Indian SMBs
Frequently asked questions
Should I include emojis?
Yes — but as bullet points, not decoration. Each line gets one emoji at most. More than three emojis in a bio looks unprofessional regardless of vertical.
How often should I refresh my bio?
Every quarter, or when you launch a new product/service/season. Festivals (Diwali, Eid, Onam, Christmas) are good triggers for short-window swaps.