Utility0.30/conversation

SaaS feature update notification

Send within 7 days of feature launch to active users. Drives 30-40% feature adoption in first month.

Template body

Hi {{1}}! 🆕 New in {{2}}: *{{3}}*.

{{4}}

Try it: {{5}}

Reply with any feedback.

Variables (5)

{{1}}user name
{{2}}product name
{{3}}feature name
{{4}}feature description
{{5}}link

3 alternate phrasings

Variation 1
{{2}} update: {{3}}. {{4}}. {{5}}.
Variation 2
{{1}}, new feature in {{2}}: {{3}}. {{5}}.
Variation 3
What's new — {{3}} at {{2}}. {{4}}. Try {{5}}.

Meta approval tips

Utility (in-product update). Don't bundle with promotional offers — that pushes to marketing.

Localization (Hindi / regional)

Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal — use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.

Cost: ₹0.30 per conversation

WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Utility templates are 70% cheaper than marketing.

Don't copy-paste this manually.

Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (feature update). Set it up once, fire forever.

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