Utility₹0.30/conversationecom

RTO prevention follow-up (ecom)

Send the moment a delivery attempt fails. Recovers 25-40% of orders that would otherwise RTO.

Template body

{{1}}, our delivery partner tried to reach you for order #{{2}} but couldn't connect.

šŸ“¦ {{3}}
šŸ“ {{4}}

Reply with a working number or address change. Order will be delivered tomorrow.

Variables (4)

{{1}}customer name
{{2}}order id
{{3}}items summary
{{4}}address

3 alternate phrasings

Variation 1
Order #{{2}} delivery attempt failed. {{1}}, please share an alternate number to avoid return.
Variation 2
{{1}}, courier couldn't reach you for order #{{2}}. Reply with alternate contact.
Variation 3
Delivery issue: order #{{2}}. {{1}}, can you share another number or a flexible time?

Meta approval tips

Utility. Critical for D2C brands — calculates breakeven on the WhatsApp template cost in days.

Localization (Hindi / regional)

Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal — use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.

Cost: ₹0.30 per conversation

WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Utility templates are 70% cheaper than marketing.

Don't copy-paste this manually.

Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (rto prevention). Set it up once, fire forever.

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