Utility₹0.30/conversation

Payment reminder template (overdue invoice)

Send at 7, 15, and 30 days overdue. Indian B2B SMBs collect 80% of overdue invoices via WhatsApp + payment link combo.

Template body

Hi {{1}}, this is a friendly reminder for invoice #{{2}}.

šŸ’° Amount: ₹{{3}}
šŸ“… Due date: {{4}} (was {{5}} days ago)
šŸ’³ Pay: {{6}}

Reply if you've paid or need to discuss.

Variables (6)

{{1}}client name
{{2}}invoice id
{{3}}amount
{{4}}due date
{{5}}days overdue
{{6}}payment link

3 alternate phrasings

Variation 1
{{1}}, invoice #{{2}} for ₹{{3}} is {{5}} days overdue. Pay: {{6}}.
Variation 2
Reminder — invoice #{{2}} (₹{{3}}) due {{4}}. Please settle: {{6}}.
Variation 3
{{1}}, ₹{{3}} due on invoice #{{2}}. Pay link: {{6}}. Reply to discuss.

Meta approval tips

Utility. Tone matters — 'friendly reminder' is approved; 'pay now or face action' may be flagged.

Localization (Hindi / regional)

Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal — use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.

Cost: ₹0.30 per conversation

WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Utility templates are 70% cheaper than marketing.

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