Send within 30 seconds of order being placed. India ecom customers expect WhatsApp updates more than email.
Hi {{1}}, your order #{{2}} is confirmed!
š {{3}}
š° Total: ā¹{{4}}
š¦ Shipping to: {{5}}
š
ETA: {{6}}
Track: {{7}}Order #{{2}} confirmed! ā¹{{4}} ā¢ ETA {{6}}. Track: {{7}}.{{1}}, order received. {{3}} for ā¹{{4}}, shipping to {{5}}.Order #{{2}}: {{3}} ā¢ ā¹{{4}} ā¢ ETA {{6}}. Tracking: {{7}}.Utility. Tracking link in body is OK if it's the customer's own order. Don't include up-sell or cross-sell ā that's marketing.
Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal ā use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.
WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Utility templates are 70% cheaper than marketing.
Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (order confirmation). Set it up once, fire forever.
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