Marketing₹0.85/conversation

Pongal / Sankranti broadcast template

Send morning of Pongal day-1 (Bhogi). For Tamil Nadu / Karnataka / Andhra businesses, this is the Diwali equivalent.

Template body

Happy Pongal, {{1}}! 🌾

Thanikkanam Pongal Vazhthukkal from {{2}}.

šŸŽ Special offer: *{{3}}* till {{4}}.

šŸ“² {{5}}

Variables (5)

{{1}}customer name
{{2}}business name
{{3}}offer description
{{4}}expiry date
{{5}}link

3 alternate phrasings

Variation 1
Happy Pongal, {{1}}! 🌾 {{3}} at {{2}}. {{5}}.
Variation 2
Pongal Vazhthukkal! {{2}} • {{3}}. {{5}}.
Variation 3
{{1}}, Pongal greetings. {{3}} till {{4}}. {{5}}.

Meta approval tips

Marketing. Tamil greeting in transliterated form (Vazhthukkal) approves easily and resonates locally.

Localization (Hindi / regional)

Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal — use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.

Cost: ₹0.85 per conversation

WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Marketing is the most expensive tier — reserve for high-intent campaigns.

Don't copy-paste this manually.

Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (pongal broadcast). Set it up once, fire forever.

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