Send on every status change. Insurance customers anxiety-spiral without updates; this template + frequency wins NPS.
Hi {{1}}, claim #{{2}} update:
š Status: *{{3}}*
š
Last action: {{4}}
š¤ Claim manager: {{5}}
š Contact: {{6}}
Reply for any clarification.Claim #{{2}}: {{3}}. Last action {{4}}. Manager {{5}}.{{1}}, claim status ā {{3}}. {{4}}. {{5}} ā¢ {{6}}.Claim update: #{{2}} ā¢ {{3}}. Action {{4}} by {{5}}.Utility. Status must be accurate; misleading status updates trigger complaints and downgrade quality rating.
Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal ā use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.
WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Utility templates are 70% cheaper than marketing.
Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (claim status). Set it up once, fire forever.
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