Send on the birthday morning (10am IST). Personal birthday wishes drive 35% engagement vs 8% for generic broadcasts.
Happy birthday, {{1}}! š
Here's your gift from {{2}} ā *{{3}}* (code: BDAY{{4}}).
Valid till {{5}}. Use it however you like!
š Redeem: {{6}}Happy birthday {{1}}! š Use BDAY{{4}} for {{3}} at {{2}}. Valid till {{5}}.{{1}}, it's your day! {{3}} from {{2}} (BDAY{{4}}). Valid till {{5}}.Happy birthday from {{2}}! Use BDAY{{4}} for {{3}}. Till {{5}}.Marketing. Personal but with a clear offer; one of the highest-converting WhatsApp template types.
Hindi/regional translation tips: maintain placeholders verbatim. Tone in regional languages tends formal ā use 'aap' (Hindi), respectful equivalents in Tamil/Telugu/etc.
WhatsApp Business API charges per 24-hour conversation window, not per message. Once a conversation opens (with a template send or customer-initiated message), you can exchange unlimited messages with that customer for the next 24 hours at no extra cost. Marketing is the most expensive tier ā reserve for high-intent campaigns.
Doggu pre-loads this template, submits it to Meta for approval, and triggers it automatically based on the trigger event (birthday offer). Set it up once, fire forever.
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