79 ready-to-use WhatsApp Business API templates for Indian SMBs. Each includes the body, variables, 3 phrasing variations, when-to-send guidance, Meta approval tips, and per-conversation INR pricing. Copy, paste, customize.
OTP and 2FA codes only. ~₹0.10 per conversation. The cheapest WhatsApp tier in India. Strictest content rules.
Transactional, customer-initiated, or event-driven messages. ~₹0.30 per conversation. The cheapest tier — use for confirmations, reminders, OTPs (apart from auth).
Send within 60 seconds of a booking being made.
Vertical: clinics
Send exactly 24 hours before the appointment.
Vertical: clinics
Send the moment booking happens.
Vertical: salons
Send within 60 seconds of booking.
Vertical: restaurants
Send same-day on confirmation.
Vertical: real estate
Send 60 minutes before the visit.
Vertical: real estate
Send 48 hours and 24 hours before the hearing.
Vertical: lawyers
Send 2 hours before class.
Vertical: tutors
Send right after booking.
Vertical: gyms
Send within 24 hours of booking.
Vertical: photographers
Send within 30 seconds of order being placed.
Vertical: ecom
Send the moment carrier picks up.
Vertical: ecom
Send 30 minutes after carrier marks delivered.
Vertical: ecom
Send within 5 minutes of COD checkout.
Vertical: ecom
Send the moment a delivery attempt fails.
Vertical: ecom
Send same-day after consultation.
Vertical: clinics
Send at 7, 15, and 30 days overdue.
Send within 30 seconds of payment success.
Send 5 days before fee due date, then on due date.
Vertical: tutors
Send 4 hours after visit ends.
Vertical: clinics
Send the moment a customer signs up / first contacts.
Send right after registration.
Vertical: clinics
Send within 60 seconds of inbound message.
Send right when ticket is closed.
Send 14 days after a transaction.
Send 7 days after purchase or service completion.
Send within 60 seconds of inbound RFQ.
Send right when quote PDF is ready.
Send exactly 24 hours before event start.
Send 24 hours after delivery.
Vertical: ecom
Send 30, 15, and 7 days before expiry.
Send within 1 hour of results being announced.
Vertical: tutors
Send 1 day before due.
Vertical: tutors
Send when documents are uploaded.
Vertical: real estate
Send 24 hours before check-in.
Send within 60 seconds of a missed call.
Send to opted-in waitlist within 1 hour of stock arrival.
Vertical: ecom
Send at 30, 14, and 7 days before warranty expiry.
Send 7 days before renewal.
Send the moment account creation hits a KYC step.
Send the moment kitchen marks it ready.
Vertical: restaurants
Send when rider picks up from kitchen.
Vertical: restaurants
Send within 60 seconds of application submission.
Vertical: tutors
Send within 24 hours of scheduling.
Vertical: tutors
Send 3 days into trial.
Send within 7 days of feature launch to active users.
Send on every status change.
Send 3 days before due.
Send within 60 seconds of booking.
Send 7 days before trip start.
Send on every stage change.
Send when technician dispatched.
Send 30 minutes after appointment time if not marked attended.
Send 12-24 hours after service.
Promotional, broadcast, or sales-driven messages. ~₹0.85 per conversation. Triple the cost of utility — reserve for high-intent campaigns.
Send 1 hour after cart abandonment.
Vertical: ecom
Send 7 days after delivery.
Vertical: ecom
Send 90 days after last visit.
Vertical: salons
Send at 180 days.
Send on the birthday morning (10am IST).
Send on customer-account anniversary date.
Send 5 days before Diwali.
Send to existing customer base on launch day; supplement with paid ads for new acquisition.
Send Friday evening (6-8 PM).
Vertical: ecom
Send 30 days after first purchase.
Send within 60 seconds of tier-threshold being crossed.
Send 7 days before event.
Send to opted-in property-search list within 1 hour of listing.
Vertical: real estate
Send to Gold-tier guests at 90+ days since last stay.
Send to opted-in customer base on menu launch.
Vertical: restaurants
Send the morning of Eid.
Send morning of Pongal day-1 (Bhogi).
Send 5 days before Raksha Bandhan.
Send 3 days before trial expiry.
Send 3-4 weeks before peak festival window.
Send to top 5% by LTV every quarter.
Customer service responses within the 24-hour customer-service window. Free if reply is within window.
Doggu pre-loads all of these templates into your WhatsApp Business account, handles the Meta approval submission, tracks quality rating, and triggers them automatically based on customer events (booking, order, missed call, etc.).
Try Doggu free for 14 days