UPI was launched by NPCI in 2016 and has become the dominant retail payment method in India by transaction count. Apps like PhonePe, GPay, Paytm, BHIM, and now WhatsApp Pay use the UPI rail.
Key features: instant settlement (within seconds), 24/7/365 availability, no per-transaction fee for users (merchants pay 0.0-0.4% for some categories), QR code support, P2P + P2M flows, and recurring debit support via UPI AutoPay.
Indian SMBs accept UPI via static QR codes, dynamic invoice-specific QR codes, payment links via Razorpay/PayU/Cashfree/PhonePe, and increasingly via WhatsApp Pay native checkout.