Shopify provides storefront + cart + checkout + payments + apps + admin in a single hosted platform. Indian brands typically use Shopify Standard (₹2,500/month) or Advanced (₹6,500/month).
Key advantages for India: pre-integrated Razorpay/Cashfree, support for COD, Indian shipping aggregators (Shiprocket, Pickrr), GSTIN field, multi-currency, and an active app marketplace for India-specific needs.
Limitations: high transaction fees on non-Shopify-Payments processors (2% on top of payment gateway), Shopify Payments not yet available for Indian merchants, app costs add up quickly.