Under regular GST, the supplier collects tax from the buyer and pays it to the government. Under RCM, the buyer pays directly to the government. RCM applies to: import of services (foreign SaaS, ads, consulting), purchases from unregistered dealers (in some cases), and specific notified categories (legal services, GTA, residential rent for business).
The most common RCM trigger for Indian SMBs: paying for Google Ads, Meta Ads, AWS, Notion, Slack, Cloudflare — any foreign software/service. The supplier doesn't charge GST (they're not registered in India), so you self-assess and pay 18% GST in your GSTR-3B. You can then claim that as Input Tax Credit if you're using it for business.
RCM net effect for most SMBs is zero — you pay GST and immediately claim it back as ITC. The compliance burden is the issue, not the cash flow.